Skip to main content



This site uses cookies, mostly through Google's Blogger policy.

Some lawyers stay up at night trying to ruin free society and create new rules. Therefore, here are the disclosures I must have that you probably won't read.

The Topos Model

Topos: Strategic position of opportunity and influence

There are so many businesses without a website or Facebook page.


In 2015, where everything is plug and play ready?

Why use Topos Consulting?

You have a story to tell.

What would it look like for me to use Topos Consulting?

I'd TELL their story. I'm a story teller. THAT is what I do. That is the hinge point of great marketing. The technical stuff we can outsource if need be. I can ask them questions, gather pictures, history, absorb the data, and then tell their story. I can put that together in a basic web page. Help them get onto Facebook and Google Place. Help them create some easy hand out / tip sheet for adding value to their customer's and gathering email addresses.

I'd use Blogger, Google Place, and Facebook as the trifecta of start up online presence (optionally twitter and pintrest).

I'd also teach Etsy as an online market place for Creatives.

I'd have a list of resources for people who do what I don't do. Comprehensive web design, more aggressive social marketing, etc.


Google Place
Gumroad or another way to store and deliver the PDF?


I have lots of random thoughts from today. I’ll try to organize them into some kind of flow.

What’s funny is, I feel like I have everything I need from the perspective of how to get business. I just can’t get myself to focus on a single business idea to grow it.

You mentioned two of my favorite names on the internet:

Pat Flynn and Michael Hyatt are both AWESOME!

I’ve listened to both of their podcasts for a few years now. Seth Godin and Chris Ducker are some interesting ones to read/listen to if you get a chance.

Pat Flynn has 3+ separate podcasts now.

·         His main site is His primary 45 minute podcast goes by the same name in iTunes.

·         He also has a shorter one called AskPat.

·         His other site and podcast, which I think you would get a kick out of, is 1-Day Business Breakthrough ( He co-hosts that with Chris Ducker. That one is interesting because they take a person’s business who volunteers to sit on the “hot seat”, and present their one biggest problem. Then they dissect and advise for 15 minutes. They do both online and brick and mortar businesses (but specialize in the online aspects of both).

From an internet marketing perspective, there are a few things that I think Pat Flynn would call basic-need-to-know’s.

I feel like I could/should be doing all of these myself, if I only had a product or service to offer that was worth investing in… Hmm… I’ve been pondering that for a while. Started several and dropped them. Curse of the perfectionist I suppose. Or curse of Ideation… lol…

But that’s a conversation for another day.

Anyway…They are…

Advertising and Landing Pages

You don’t seem to lack ideas for how to advertise. But here are some ideas on what to do with it.

Any advertising you do (paper flyers, offline to online, Facebook, etc.) should have the singular purpose of directing people to a “landing page”. The landing page can be hosted on your site, but should take them to a special page, not just the home page.

Example an ad ending:
“Visit for a special offer.”
“Visit for an exclusive offer.”

And then that site-page would be set up for two purposes.

1.      To sell that special offer (whatever it may be) (should provide great value to the individual)
2.      Get their email address

They have to deliver their first and last name, and email, to get the offer.


The offer could be anything that provides intense value, and increases their curiosity about your story/brand.

Ideas could be (reduced enrollment, special session, or even just a special pdf handout, mini book, or CD, or….? You’re creatives I’m sure you’ll have ideas).

I like the single hand out, mini book, or CD/DVD/MP3/MP4, because the best offer provides immediate reward.

You tell me that you can help me do XYZ in less than 10 minutes, I do what you tell me, and I accomplish XYZ to my own utter amazement! NOW I want to know what else you can do for me.

What’s great about that, is that this is what you are already doing with your play now teaching style anyway. So I’m sure you’ll have ideas on what your offer(s) could be. You can even try different offers for different events. Have special landing pages for each.

Note for your internet web geek: if you want to hide the link to the pdf or mp3 on the site just make sure the download page is set to “no follow” and don’t link it anywhere on the site, only link them in the ad flow. That should keep people from getting to them accidentally. If a few find them accidentally, Hurrah! They’ll get great value, and want to come back for more. It’s ok.

In essence, you did this for me personally already. In your 5-minute drum lesson demo when I was there on open house day. I sat with your drum person, and when I left I said “Hey… I could do this…” and even though I’ve been too busy to come back so far, it’s still in the back of my mind… burning… “go back… go back….”. Your offer, whatever it may be, should do the same thing that drum lesson did to me, in the minds of those who get your offer.

Remember, your brand is your story. You live to create, you love to teach. Tell that story at every interaction point. So tell your story while you sell the offer.

Email List:

There are many great services to manage an email list. I’ve tried most of them and my favorite is “MailChimp”. It’s free to get started (great feature) and you can pay for additional space and services after the list starts being profitable. Once you get enough going to start paying for anything, you can start writing that off as a business expense too.

Regardless of which program you use, the point of the email list is to deliver value again and again to your list. The subscribers should be on the edge of their seat for your next email. However, how to go about that varies from person to person, business to business. I’ve seen some that turned me off. So you have to find your own way that works for you.

Bring me back, remind me why I need you and your business in my life:

One reason more blogs show up on Google Searches than static sites, is because continuously updating content means fresh content and ideas. Some kind of updating blog feed on your site is a great way to bring repeat traffic and business. If you have no updating feed, then I see your site once, think “that’s really cool” and then get busy and forget about it.

The feed doesn’t have to be a written post. I could be a YouTube video, podcast update, or a mix of many things.

Give me a reason to come back to your site as often as you can remind me.

The two components of that are:

1.      Having a site with updating content
2.      Having an email list to remind people to come back

The content of the emails and site could be a variety of things.

As to what goes into that email and site feed.

It could be a blog feed, podcast feed, just an actual letter from you to your Creatives about the things you’ve been doing at Ketos Creative. Jesse Duplantis said it best:

“Always tell them what you did, what you are doing, and what you are going to do.”

Content: You could explore what you’ve been doing, tell stories about the business, students, accomplishments, something you’ve learned, a break through your student had, anything really. You could write about industry news, new tech, creative ideas, creative tips, etc, etc…

Student led opportunities: Whatever avenue, or avenues, you choose could be at least partially student led. Put them to work, teach, but get something out of it for the business too.

Blog: You could write about these things. Post weekly, monthly, as often or seldom as you want. Regular is more important than frequent. If I know you have a monthly newsletter, with all kinds of updates, I’ll be expecting. If I know you’ll be having a weekly tip, I’ll expect that.

Podcast/VideoPodcast: The benefit of adding video, is that you can use iTunes Audio, iTunes Video, and YouTube all at once. I know personally, I’m more likely to listen to a podcast on the go than I am watch a video, or read an article. But I find articles and videos helpful when I’m looking for some instruction that is specific to the task at hand.

NewsLetter: Similar to the blog post, but this could be done monthly, have multiple articles, and other news updates. Think “Gateway Life”.

Any combination of these could be included in an email format through MailChimp, and have links back to your site with encouraging “Calls to Action” to get people back to the site.

Another Ketos Service: Podcast Assistance

I like the podcast too, because you could even offer that as a service. If people want to podcast, but have ZERO technical ability or equipment, they could come in to your studio for 30 minutes, record a session, and you can splice (and create) their intro music and voice over… etc. Then send them the MP3/MP4.

I THINK that’s all of what you saw going through my head… I’m sure I’ll think of something else. I’ll let ya’ll digest that for now.


Darrell G. Wolfe
Author | INFJ | Intelection, Learner, Ideation, Achiever, Input

Twitter: @DarrellWolfe



Reading List



Some lawyers stay up at night trying to ruin free society and create new rules. Therefore, here are the disclosures I must have that you probably won't read.

Sign Up

Consider Supporting This Site: Become a Patron! Sign Up so you don't miss a post:

Special Delivery

* indicates required

View previous campaigns.

Powered by MailChimp

Darrell's Reading List

Here are some books I've been reading lately:
  • Hacker: The Outlaw Chronicles (here) by Ted Dekker (Author). The story of a young Hacker girl, who went on a wild adventure into the supernatural realm beyond trying to save her mom, but saved her self too in the process.
  • Saint: A Paradise Novel (here) by Ted Dekker (Author). He's an assassin, or is he? He finds a secret to his past that unlocks supernatural abilities, at a cost.
  • For a full list of all my book suggestions, see my Amazon Store.

Popular posts from this blog

The W Story Structure - 4 Sequence Story Structure

Out of everything I've ever read on story structure for fiction writing, the W-Story Structure makes the most sense to me. If you'd rather view these as Acts (3-Act or 4-Act) you can overlay that on this W and it still works.

Glen C. Strathy writes (in much more detail here) in his article, The W-Plot vs. The Dramatica Model of Story Structure. There are four sequences for most stories. Each of the four legs of the W is comprised of a sequence of events that lead the story along to it's natural conclusion.

Sequence 1: setting up the problem (creating tension)Sequence 2: recovering from the problem (new ideas, positive momentum)Sequence 3: deepening of the problemSequence 4: the resolution of the problem (new light or understanding)

Sequence 1: setting up the problem (creating tension)
The Inciting Event (the event that is at the heart of the reason this story happened) may have occurred before your story begins, and often does. In King Arthur: Legend of the Sword (2017), th…

Church Notes @Gatewaypeople

Church Notes @Gatewaypeople
Church Survey from 7 years ago.


1. Exploring God. Attending Church but not saved yet. Fellowship
T-the cross divides here...

2. Beginning in God. Relationship.

3. Close to God. Discipleship.

4. God Centered. Lordship.

Mark 4

Seed fell on four groups.

Levels of Friendship

1. Don't talk
 - Its not works.
 - ?
 - Free Gift .


2. Became Friends

God's Word

3. Talk Often. Best Friends


4. Committed into death.

What if you take what you HATE to do and use it as a chance to do what you LOVE to do???

Friendship Lessons

Reflecting on friendship...

I've been making new friends the last 15 +/- months, learning about friendship again as a single adult (Widower)... I've seen a few lessons play out this year.

Keep  can your eyes open, friends can come from the most random unexpected places.Keep your heart open, people of different politics and even faith backgrounds can teach you more about love then some of your own tribe.Keep your heart protected, some that start out exciting may show they were never your real friend to begin with. Or at least, not a healthy friend you should keep around. Inner trust should be earned over time. Had to learn that with a few before I finally understood.Keep valuing your heart and soul and time above all else. If they don't value you, walk away.Keep your expectations in check, don't fall for someone's potential. I've watched friends make asinine decisions that either already turned out bad or are practically guaranteed to do so. Keep your opinion to…

Benefits Package of Heaven

Psalms 103, Benefits of God

As I ponder the benefits package of God, I'm forced to admit I haven't seen much of this play out in my life. It's been a collosal disappointment, frankly. 
Yet I accept my part. How many times did He tell me to do a thing, and I did not. Not to do a thing, and I did. Invest, save, move, he's constantly talking to those who will listen. Partnership. He will not do your job for you. 
If you're an author, he will inspire your book, he won't force you to sit and learn the craft and sit and write the book.
His Benefits take on a new meaning for me tonight, as I look them over more closely. 
Forgiveness: implies I first failed.
Healing: implies I was first sick or broken.
Redemption: implies destruction came upon me.
Mercies: imply He protected me from myself.
Renewed Youth: implies the youth was spent and gone first.
Our Daddy keeps his covenant. He has compassion for our pain, even and maybe especially when it's self inflicted.
I don't und…

Reflection Paper: Mere Christianity by C.S. Lewis

Reflections of Mere Christianity
This is a reflection paper of the text Mere Christianity (Lewis, 1952, 1980). The content was first delivered as radio broadcast material between 1942-1944 by Clive Staples “CS” Lewis. Lewis then gathered the materials and published them as three sperate works, later combining and editing the text that became Mere Christianity. With the mind of a scholar and the mouth of a layman, Lewis takes us through the various topics that affect our lives as Christians and provides practical break-downs of how we are to treat each topic, supplemented by a host of modern parallels and parables. He is careful not to take any position that is not laid solidly in the Word of God, leaving those positions that are controversial within the Church either without an opinion or a well-deserved analysis of each side. However, far from a dry treatment of theology, Lewis gives us a laugh through each turn as he cuts through the heady stuff for the “why behind” each discussion…

Other sites I follow: